The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Subaru of Loveland dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Kids Pak , Loveland High School Athletics , Resurrection Christian Schools
Loveland Rotary Foundation , Colorado Eagles - Pot of Gold , Loveland Youth Athletics
McKee Medical Center Foundation
Love Promise Stories from Subaru of Loveland
Subaru and Subaru of Loveland believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Rope for Hope: A Rappelling Fundraiser - Kayla D
Rope for Hope is House of Neighborly Service’s largest fundraiser. As a participant, the scariest part for me wasn’t the rappel itself—it was standing on the ledge of a six-story parking garage, strapped into a safety harness, clinging to the pole as I prepared to go over the edge. My mind raced: Can I really do this? What if I can’t? What gave me the courage to take that first step was the encouragement of the team on the rooftop—and the sound of my family and community cheering from below. Their support carried me down the wall and into the arms of my loved ones waiting at the bottom. This is the same experience many of our clients face when they walk through our doors—scared, unsure, and uncertain about what comes next. At House of Neighborly Service, we come alongside them, offering encouragement, support, and a safe place to land during life’s hardest moments. Thanks to the generous sponsorship of Subaru of Loveland, Rope for Hope was a tremendous success. Together, we raised more than $108,000 to provide basic needs and supportive services for individuals and families in the Loveland and Berthoud communities.
Helping Kids Through Hoops - Bruce D
A Love Story: Beyond Sports & Loveland Subaru Every great partnership begins with a shared vision. For Beyond Sports and Loveland Subaru, that vision is simple yet powerful: creating opportunities for kids who might otherwise be overlooked. In northeastern Colorado, Lone Star High School stands as one of the state’s smallest schools. For many of its students, traveling to a larger city for a sports camp is simply not realistic. That’s where the love story begins. Thanks to the support of Loveland Subaru, Beyond Sports was able to bring the camp experience to Lone Star. With Subaru’s sponsorship, Beyond Sports provided a two-day basketball camp right in the school’s own gym. Each child—no matter their age—was welcomed with instruction, encouragement, and plenty of fun. They received camp t-shirts and the chance to participate at a reasonable cost, removing the barriers that often keep small-town kids from these opportunities. But this camp was about more than just basketball. It was about character building, teamwork, and giving young people the confidence to grow both on and off the court. Subaru’s investment in Beyond Sports didn’t just fund a program—it fueled hope, joy, and community spirit in a place that needed it most. This is the love story: a partnership where Beyond Sports brings the passion, Loveland Subaru provides the support, and together they create lasting impact for kids in small schools across Colorado.
Including or Belonging - Angie M
Subaru of Loveland has not only financially invested in the lives of individuals with disabilities and their families, but they have given our community a place to belong. The difference in Subaru of Loveland is they care deeply about the people they are sharing life with and invest with love and financial support. We have been able to provide gym space during regular practice times. That might not seem like a big deal to you, but it is the difference in being included and belonging. Because of Subaru of Loveland, we get to be with other teams in the same gyms as typical teams. This allows our community to be seen and opportunities for others to get involved in friendships. Just tonight we had over 50 people at NOCO Sports both individuals with disabilities and their peers. Playing a sport together not only for fun but also for skill growth. Subaru you have given us the opportunity to welcome EVERY athlete into a space that is excellent, filled with a sense of belonging and safe for any ability. We could not be more grateful for ALL you do for FCA All Abilities and Northern Colorado individuals with disabilities and their families as well as their peers and their families. Belonging changes people and you have given us that by your support! Couldn't be more grateful!
Truscott Elementary School - Todd B. - Todd B
Subaru of Loveland once again demonstrated their unwavering commitment to Truscott students and educators through their impactful Subaru Loves Learning initiative. This year, six fortunate Truscott teachers were awarded $500 each to enrich their classroom environments, while every other teacher received a valuable collection of classroom supplies. The ripple effect of this generosity on our students is truly remarkable. Teachers have leveraged these funds to acquire essential learning tools, engaging games, musical instruments, and even new playground equipment. Beyond the tangible items, this gift empowers teachers by alleviating the need to dip into their personal finances for classroom necessities. Subaru of Loveland's steadfast dedication to our Title I school continues to foster a profoundly positive change. Our deepest gratitude goes out to Subaru of Loveland for their continued support!
Subaru of Loveland Delivers Hope - Tovi E
On June 24th, Subaru of Loveland partnered with The Leukemia & Lymphoma Society (LLS) and Banner North Colorado Medical Center through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. Through Subaru of Loveland’s participation in these programs, it shows they care. Subaru of Loveland consistently shows up and shows out for their community, and that impact was felt on the delivery day. Banner North Colorado Medical Center was a joy to work with, and we were so happy they were the recipients of Subaru of Loveland’s donation. We are so grateful to work and live in a community that takes care of one another. Thank you, Subaru of Loveland and thank you Banner North Colorado Medical Center for being firm in your mission to help others.
Subaru of Loveland Supports House of Neighborly Service - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Loveland, this is a harsh reality. Helping others strengthens communities, which is why Subaru of Loveland is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru of Loveland have helped nearly 900,000 children and adults in urgent need. On 02/27/2025, Subaru of Loveland donated 204 shoes/socks to House of Neighborly Service. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Giving hearts to kids - Michael P
A business truly thrives on sales. At Subaru of Loveland, being a small business owner myself, dedicated to children, I have personally seen how an automotive dealership can positively impact and transform lives without revenue being the primary focus of their day -to-day. Behind the scenes, I've witnessed their commitment to goals centered around "impacting and giving back" to families and children in the community. This is evident in the support for youth sports within the Northern Colorado community. Our family received a level of customer care that was previously unknown to us. Amidst a traumatic loss, when the need for a new vehicle arose, the sales staff and ownership went above and beyond. They provided guidance, support, and dedicated their time to ensure we found the right vehicle that fit our schedule and budget. Special thanks to Subaru of Loveland for their unwavering support in our community and their commitment to helping others. We are indeed fortunate to have such a company among us.
Subaru of Loveland Helps Create Holiday Cheer - Sarah M
Make-A-Wish Colorado’s annual "Holiday Wish Store" gives wish kids the opportunity to shop for free for their families, offering a special moment to experience the joy of giving. For the second year, Subaru of Loveland hosted a decor drive to help transform the conference rooms at Children's Hospital into a winter wonderland for wish kids! Subaru of Loveland encouraged customers to donate holiday decorations, creating a festive and magical atmosphere for wish kids to enjoy. The whimsical backdrop allowed the wish kids to focus on the joy of giving, selecting gifts for their parents, siblings, and pets in a space full of hope and holiday spirit. Subaru of Loveland’s commitment to community is exemplified through their partnership with Make-A-Wish Colorado. Their involvement in the Holiday Wish Store helped create unforgettable memories for wish kids and their families, showcasing the power of kindness, generosity, and the true spirit of the season. Thank you, Subaru of Loveland, for making this holiday season brighter for the children and families of Make-A-Wish Colorado.
Loveland High School Appreciates Subaru of Loveland - Molly D
Subaru of Loveland has provided countless opportunities for our students, families, and community to get involved. Whether it be sponsoring our "Stars of Honor" program or simply providing monetary support for much needed equipment upgrades, Subaru of Loveland never hesitates to help when it comes to support students in our community. The foundation of a successful school is support from the local community, Subaru of Loveland has gone above and beyond to show our students they care and want them to succeed in whatever future they wish. We are incredibly grateful for all that they have provided, and continue to provide, for our students.
FCA All Abilities Loves Subaru of Loveland - Angie M
Subaru of Loveland's sponsorship of FCA's All Abilities program makes a big difference in the lives of special needs athletes in Northern Colorado. Their regular support of our programs allows athletes to participate in a variety of Unified sports programs, enriching the lives of all participants. We couldn't do it without you, Subaru of Loveland!
