The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru of Loveland dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Kids Pak , Loveland High School Athletics , Resurrection Christian Schools
Loveland Rotary Foundation , Colorado Eagles - Pot of Gold , Loveland Youth Athletics
McKee Medical Center Foundation
Love Promise Stories from Subaru of Loveland
Subaru and Subaru of Loveland believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Level the Playing Field - Student Athletes Feel the Love - Kim A
Subaru of Loveland has been an incredible supporter of student athletes. The dealership sponsors the Student Athlete Fund at Thompson Education Foundation and ensures that student athletes with financial need can have the practice gear and footwear required to participate in their sport. And, recognizing the importance of pride & accomplishment, Subaru of Loveland also ensures that the students who letter in their sport can order a letter jacket at no cost. Thank you, Subaru of Loveland, for helping student athletes feel the love!
Lasting Impact - Steve B
Lasting Impact – Steve B Subaru of Loveland has had a huge impact in the lives of athletes and coaches in the entire Northern Colorado region. Their financial partnership has allowed the Coaches Ministry with FCA to care for coaches by serving them in multiple aspects of their lives. You may have heard it said, “A coach will impact more people in 1 year than most people will in a lifetime”. We are here to serve those who have the greatest impact on youth in this community. As a result of the support of Subaru of Loveland we are able to care for coaches through training, providing character coach volunteers, leading coaches bible studies, providing regional coaches breakfasts, taking coaches/spouses on marriage retreats, as well as 1on 1 coach mentoring. This impact spans from rec league coaches all the way up to the CSU and UNC campuses. Subaru of Loveland is not limited to financial support as they allow us to use their meeting room to teach Character Coach Classes to coaches and volunteers in order to help them understand the value of coaching the “whole” person not just as an athlete. That is Lasting Impact! We are so grateful to Subaru of Loveland for their vision for serving their community beyond the realm of selling cars. This sincere care for others is just another reason why they are trusted by their customers as well!
Colorado Eagles Pot of Gold - Gavin R
Since its inception in 2012, the Pot of Gold Fundraiser has raised over $900,000 for families suffering financial hardship due to the medical condition of a child. During the event this past March a record $147,000 was raised during the game for the 2025 recipient Josh Mellon. Donations are collected from fans at the Pot of Gold game and Irish-themed game-worn jerseys are auctioned off to raise money for the beneficiary. Each year the jerseys feature a Celtic knot shoulder patch in which past year's Pot of Gold recipients' initials. Subaru of Loveland and the Gebhardt Family support the cause by donating a portion of Subaru sales through the event. Additional donation is made during the game on for all Chuck-A-Pucks that land inside the sunroof of the Subaru on the ice during the intermission “Chuck-A-Puck” promotion. This is the largest single annual donation made by the team and the tremendous support of Subaru of Loveland as a donation and marketing partner for more than 10 years make this event possible as we change the fortune of one Northern Colorado Family.
Rope for Hope: A Rappelling Fundraiser - Kayla D
Rope for Hope is House of Neighborly Service’s largest fundraiser. As a participant, the scariest part for me wasn’t the rappel itself—it was standing on the ledge of a six-story parking garage, strapped into a safety harness, clinging to the pole as I prepared to go over the edge. My mind raced: Can I really do this? What if I can’t? What gave me the courage to take that first step was the encouragement of the team on the rooftop—and the sound of my family and community cheering from below. Their support carried me down the wall and into the arms of my loved ones waiting at the bottom. This is the same experience many of our clients face when they walk through our doors—scared, unsure, and uncertain about what comes next. At House of Neighborly Service, we come alongside them, offering encouragement, support, and a safe place to land during life’s hardest moments. Thanks to the generous sponsorship of Subaru of Loveland, Rope for Hope was a tremendous success. Together, we raised more than $108,000 to provide basic needs and supportive services for individuals and families in the Loveland and Berthoud communities.
Helping Kids Through Hoops - Bruce D
A Love Story: Beyond Sports & Loveland Subaru Every great partnership begins with a shared vision. For Beyond Sports and Loveland Subaru, that vision is simple yet powerful: creating opportunities for kids who might otherwise be overlooked. In northeastern Colorado, Lone Star High School stands as one of the state’s smallest schools. For many of its students, traveling to a larger city for a sports camp is simply not realistic. That’s where the love story begins. Thanks to the support of Loveland Subaru, Beyond Sports was able to bring the camp experience to Lone Star. With Subaru’s sponsorship, Beyond Sports provided a two-day basketball camp right in the school’s own gym. Each child—no matter their age—was welcomed with instruction, encouragement, and plenty of fun. They received camp t-shirts and the chance to participate at a reasonable cost, removing the barriers that often keep small-town kids from these opportunities. But this camp was about more than just basketball. It was about character building, teamwork, and giving young people the confidence to grow both on and off the court. Subaru’s investment in Beyond Sports didn’t just fund a program—it fueled hope, joy, and community spirit in a place that needed it most. This is the love story: a partnership where Beyond Sports brings the passion, Loveland Subaru provides the support, and together they create lasting impact for kids in small schools across Colorado.
Including or Belonging - Angie M
Subaru of Loveland has not only financially invested in the lives of individuals with disabilities and their families, but they have given our community a place to belong. The difference in Subaru of Loveland is they care deeply about the people they are sharing life with and invest with love and financial support. We have been able to provide gym space during regular practice times. That might not seem like a big deal to you, but it is the difference in being included and belonging. Because of Subaru of Loveland, we get to be with other teams in the same gyms as typical teams. This allows our community to be seen and opportunities for others to get involved in friendships. Just tonight we had over 50 people at NOCO Sports both individuals with disabilities and their peers. Playing a sport together not only for fun but also for skill growth. Subaru you have given us the opportunity to welcome EVERY athlete into a space that is excellent, filled with a sense of belonging and safe for any ability. We could not be more grateful for ALL you do for FCA All Abilities and Northern Colorado individuals with disabilities and their families as well as their peers and their families. Belonging changes people and you have given us that by your support! Couldn't be more grateful!
Truscott Elementary School - Todd B. - Todd B
Subaru of Loveland once again demonstrated their unwavering commitment to Truscott students and educators through their impactful Subaru Loves Learning initiative. This year, six fortunate Truscott teachers were awarded $500 each to enrich their classroom environments, while every other teacher received a valuable collection of classroom supplies. The ripple effect of this generosity on our students is truly remarkable. Teachers have leveraged these funds to acquire essential learning tools, engaging games, musical instruments, and even new playground equipment. Beyond the tangible items, this gift empowers teachers by alleviating the need to dip into their personal finances for classroom necessities. Subaru of Loveland's steadfast dedication to our Title I school continues to foster a profoundly positive change. Our deepest gratitude goes out to Subaru of Loveland for their continued support!
Subaru of Loveland Delivers Hope - Tovi E
On June 24th, Subaru of Loveland partnered with The Leukemia & Lymphoma Society (LLS) and Banner North Colorado Medical Center through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. Through Subaru of Loveland’s participation in these programs, it shows they care. Subaru of Loveland consistently shows up and shows out for their community, and that impact was felt on the delivery day. Banner North Colorado Medical Center was a joy to work with, and we were so happy they were the recipients of Subaru of Loveland’s donation. We are so grateful to work and live in a community that takes care of one another. Thank you, Subaru of Loveland and thank you Banner North Colorado Medical Center for being firm in your mission to help others.
Subaru of Loveland Supports House of Neighborly Service - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Loveland, this is a harsh reality. Helping others strengthens communities, which is why Subaru of Loveland is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru of Loveland have helped nearly 900,000 children and adults in urgent need. On 02/27/2025, Subaru of Loveland donated 204 shoes/socks to House of Neighborly Service. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Giving hearts to kids - Michael P
A business truly thrives on sales. At Subaru of Loveland, being a small business owner myself, dedicated to children, I have personally seen how an automotive dealership can positively impact and transform lives without revenue being the primary focus of their day -to-day. Behind the scenes, I've witnessed their commitment to goals centered around "impacting and giving back" to families and children in the community. This is evident in the support for youth sports within the Northern Colorado community. Our family received a level of customer care that was previously unknown to us. Amidst a traumatic loss, when the need for a new vehicle arose, the sales staff and ownership went above and beyond. They provided guidance, support, and dedicated their time to ensure we found the right vehicle that fit our schedule and budget. Special thanks to Subaru of Loveland for their unwavering support in our community and their commitment to helping others. We are indeed fortunate to have such a company among us.
