Subaru of Loveland is honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Subaru of Loveland, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru of Loveland, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru of Loveland dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Kids Pak , Loveland High School Athletics , Resurrection Christian Schools
Loveland Rotary Foundation , Colorado Eagles - Pot of Gold , Loveland Youth Athletics
McKee Medical Center Foundation
Love Promise Stories from Subaru of Loveland
Subaru and Subaru of Loveland believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Driving Youth Potential: How Loveland Subaru Powers Thompson School District Athletics - Ken S
As the Athletic Director at Thompson Valley High School, I see firsthand what it takes to build a thriving athletics program. It takes dedicated coaches, passionate student-athletes, supportive families, and a community that truly believes in the power of high school sports. Here in the Thompson School District, we are incredibly fortunate to have a partner who goes above and beyond for our kids every single day: Loveland Subaru. Through the Subaru Love Promise, Loveland Subaru isn't just a corporate sponsor—they are an active, indispensable part of our TSD athletic community. Impactful Financial Support That Moves the Needle: Running robust high school athletic programs requires significant resources. From updating safety equipment and maintaining quality facilities to offsetting participation fees so that every student has a chance to play, the financial demands are constant. Loveland Subaru's financial contributions have been nothing short of transformative for TSD athletics. Their continuous support ensures our teams have the tools, gear, and opportunities they need to compete safely and confidently. Because of their generosity, financial barriers don't stand in the way of our students pursuing their passions on the field, track, or court. Coaching on the Sidelines and Mentoring for Life: What makes Loveland Subaru truly extraordinary isn't just the checks they write—it's the time and heart they invest. The owners and employees at Loveland Subaru don't just watch from the bleachers; they step up as volunteer coaches for our middle and high school teams. They dedicate countless evening and weekend hours to mentoring our young athletes. The lessons our students learn from the Loveland Subaru team extend far beyond plays and statistics—they learn discipline, sportsmanship, resilience, and accountability from leaders who model those traits every day. Creating Community Service and Leadership Opportunities: In Thompson School District, we strive to build great citizens, not just great athletes. Loveland Subaru shares that exact vision. They consistently open doors for our students to earn community service hours and get involved in meaningful local outreach projects. Whether helping organize charity drives or volunteering at community events, our student-athletes are learning the value of civic engagement and giving back to the community that supports them, thanks to Loveland Subaru's leadership. Opening Doors to Career Pathways and Employment: One of the most rewarding aspects of our partnership with Loveland Subaru is seeing how they invest in our students' futures beyond graduation. Loveland Subaru actively hires many of our current and former TSD student-athletes. They offer flexible work schedules around practice and school demands, fair wages, and real-world career guidance. Whether our students are looking for a part-time job during their senior year or building a long-term career in sales, service, or management, Loveland Subaru provides a supportive, encouraging workplace where TSD alumni can thrive. A Teammate for Life To the team at Loveland Subaru: On behalf of our athletes, coaches, staff, and families at Thompson Valley High School and across Thompson School District, thank you. Your dedication embodies the true spirit of the Subaru Love Promise. You are helping us build stronger athletes, stronger students, and a stronger Loveland community. We are honored to team up with you!
Caring for Coaches - Steve B
The FCA Coaches Ministry in Northern Colorado is dedicated to serving coaches of all levels in our region. Coaches have a huge impact in the lives of their athletes and so caring for them is vital if we want to see them fulfill their calling as "COACH" The late Billy Graham said it best "A coach will impact more people in a year than most people will in a lifetime". Here in Northern Colorado, we try to do this in many ways including training, providing volunteers we call "character coach", marriage retreats, and multiple other events! One of those events was our recent Coaches Classic Golf Fundraiser in order to raise support for these strategies to serve coaches. Although this was a fundraiser, perhaps its most important function was to provide a day of fun and fellowship for many local coaches. As you can imagine the world of coaching is more challenging than ever before, and the feedback we received was this day was a blessing to some of the coaches who are in the midst of a very tough season (professionally and personally). Below are just a few of the comments I heard from these coaches: "It was such a blessing to have a few hours where I could simply enjoy myself while connecting with other coaches with similar struggles". " Just to be able to disconnect from the stress of coaching and have fun with colleagues from other schools made this event worth taking time out of my busy schedule". "The FCA Coaches Ministry has helped me re-look at how I coach and this event came at just the right time!" Gebhardt Subaru of Loveland has been a vital part in supporting this mission as a community financial partner. Their intentional involvement and financial support of many local organizations including FCA, is one of the many reasons they are so highly respected in Northern Colorado. FCA Coaches Ministry could not exist without their faithful support! Steve Bradley Northern Colorado Coaches Ministry Director
A Community Need Met - Cheryl W
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, this is the reality. Subaru of Loveland partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On 2026-02-18, Subaru of Loveland donated 408 Coats/Shoes/Socks Combo to House of Neighborly Service. These essential items not only help keep children protected, warm, and dry, it has a significant impact on a child's mental and emotional well-being. At House of Neighborly Service, we are so grateful for this gift that will help so many in our community.
Honoring Our Heroes - Matt V
Subaru of Loveland CO has been a sponsor of our annual Fund Raising event for the last two years. This event Freedom Fest has raised over $150,000 dollars that High Plains Honor Flight uses to pay for our Honor Flights to Washington, DC. In 2025 High Plains Honor Flight has taken 240 senior Veterans from CO, NE, and WY to visit the Memorials that were built to Honor them. Thank you to Subaru Of Loveland for being a Sponsor of High Plains Honor Flight's Freedom Fest!!! We and Our Heroes appreciate your support! Matt Voris President High Plains Honor Flight
Subaru Feeds Thompson Students - Tom C
Subaru of Loveland is an important supporter of feeding students in the Thompson School District. "Share the Love" has supplied Thompson students with food since 2012. The commitment to feeding students on the weekend has made an incredible impact on thousands of lives. The KidsPak food bag contains 6 meals for students struggling with "food insecurity" on the weekends. Subaru of Loveland and the Share the Loveland program has supplied over 58,000 food bags over 12 years. Subaru of Loveland also provides a driver every week to distribute bags to all schools in the district and community partners. The value of these bags create an opportunity for students to succeed every day of the week. KidsPak distributes over 800 bags weekly to schools in Loveland, Berthoud, Johnstown and South Ft. Collins. "The partnership between KidsPak and Subaru of Loveland has been one of the most impactful in Larimer County, said Larimer County Commissioners. Each year, Subaru of Loveland hosts a competitive pack on the showroom floor with a community group to kickoff the "Share the Love" promotion.
Clara Gets Her Second Chance - Leighanne A
Clara is an 8yo pit bull mix who is as sweet and cuddly as they come. Sadly, her owner had to surrender her to us back in March because he was too ill to care for her and couldn't afford the medical treatment to give her the best quality of life. Clara has chronic cranial cruciate ligament (CCL) disease and arthritis in her left hind leg and early signs of CCL in her right hind leg. She also presented with signs of early kidney disease and dental disease. As you can see, an older pup with more medical issues that will need to be addressed throughout her remaining years is a lot for an adopter to take on. We were able to give Clara a good dental cleaning and remove some of her most severely damaged teeth to make her life a bit more comfortable. Despite being in our shelter for nearly 8 months, Clara never lost her loving personality, always welcoming staff and volunteers for pets and socializing as she walked the hallways. Finally, on October 21, Clara went home with her new family! They have already built her a ramp so she can more easily get into the bed and car, and say it feels like she's been part of the family for years. This adoption was made possible by Subaru Loves Pets and the support of Subaru of Loveland - we are grateful for your partnership so we can help pets like Clara find their second chance.
Level the Playing Field - Student Athletes Feel the Love - Kim A
Subaru of Loveland has been an incredible supporter of student athletes. The dealership sponsors the Student Athlete Fund at Thompson Education Foundation and ensures that student athletes with financial need can have the practice gear and footwear required to participate in their sport. And, recognizing the importance of pride & accomplishment, Subaru of Loveland also ensures that the students who letter in their sport can order a letter jacket at no cost. Thank you, Subaru of Loveland, for helping student athletes feel the love!
Lasting Impact - Steve B
Lasting Impact – Steve B Subaru of Loveland has had a huge impact in the lives of athletes and coaches in the entire Northern Colorado region. Their financial partnership has allowed the Coaches Ministry with FCA to care for coaches by serving them in multiple aspects of their lives. You may have heard it said, “A coach will impact more people in 1 year than most people will in a lifetime”. We are here to serve those who have the greatest impact on youth in this community. As a result of the support of Subaru of Loveland we are able to care for coaches through training, providing character coach volunteers, leading coaches bible studies, providing regional coaches breakfasts, taking coaches/spouses on marriage retreats, as well as 1on 1 coach mentoring. This impact spans from rec league coaches all the way up to the CSU and UNC campuses. Subaru of Loveland is not limited to financial support as they allow us to use their meeting room to teach Character Coach Classes to coaches and volunteers in order to help them understand the value of coaching the “whole” person not just as an athlete. That is Lasting Impact! We are so grateful to Subaru of Loveland for their vision for serving their community beyond the realm of selling cars. This sincere care for others is just another reason why they are trusted by their customers as well!
Colorado Eagles Pot of Gold - Gavin R
Since its inception in 2012, the Pot of Gold Fundraiser has raised over $900,000 for families suffering financial hardship due to the medical condition of a child. During the event this past March a record $147,000 was raised during the game for the 2025 recipient Josh Mellon. Donations are collected from fans at the Pot of Gold game and Irish-themed game-worn jerseys are auctioned off to raise money for the beneficiary. Each year the jerseys feature a Celtic knot shoulder patch in which past year's Pot of Gold recipients' initials. Subaru of Loveland and the Gebhardt Family support the cause by donating a portion of Subaru sales through the event. Additional donation is made during the game on for all Chuck-A-Pucks that land inside the sunroof of the Subaru on the ice during the intermission “Chuck-A-Puck” promotion. This is the largest single annual donation made by the team and the tremendous support of Subaru of Loveland as a donation and marketing partner for more than 10 years make this event possible as we change the fortune of one Northern Colorado Family.
Rope for Hope: A Rappelling Fundraiser - Kayla D
Rope for Hope is House of Neighborly Service’s largest fundraiser. As a participant, the scariest part for me wasn’t the rappel itself—it was standing on the ledge of a six-story parking garage, strapped into a safety harness, clinging to the pole as I prepared to go over the edge. My mind raced: Can I really do this? What if I can’t? What gave me the courage to take that first step was the encouragement of the team on the rooftop—and the sound of my family and community cheering from below. Their support carried me down the wall and into the arms of my loved ones waiting at the bottom. This is the same experience many of our clients face when they walk through our doors—scared, unsure, and uncertain about what comes next. At House of Neighborly Service, we come alongside them, offering encouragement, support, and a safe place to land during life’s hardest moments. Thanks to the generous sponsorship of Subaru of Loveland, Rope for Hope was a tremendous success. Together, we raised more than $108,000 to provide basic needs and supportive services for individuals and families in the Loveland and Berthoud communities.
